I would like to solemnly thank Ms. Sarika Chuni, a fellow sufferer archetype in Brand Land, for this collaborative effort.
Brand Masturbation: Excessive stroking of the brand leading to the loss of its core contents, thereby forcing the brand to "go soft"
Brand Gyration: The rollicking motion a brand goes through when deciding upon which consumer mindspace to occupy
Sideshow Brand: The lesser-known third brother from "The Simpsons" (Sideshow Bob and Sideshow Mel) who went into management
Brand Bang: Many brands banging/fighting for the same consumer mindspace
Thong Brand: An unethical brand that pays off necessary parties just the right amounts so
as to cover its arse
Brand Playmates: 2 or more brands that collude and create a collaborative effort/output
for the pleasure of the consumer.
E.g.: Clinic All Clear and Yamaha Motors were Brand Playmates in the campaign that featured the common brand ambassador John Abraham