Friday, June 16, 2006
Is fear a good thing? I'm not talking about the George W. Bush or the government or even the media kind of fear infusing tactics. I'm talking about an innate fear that abounds within all of us. Fear of the dark, fear of the unknown, fear of becoming impotent, fear of becoming fat, fear of being anorexic, fear of losing hair, fear of getting fired, etc, etc. Is that what keeps us going? Is that what makes us strive to seek an improvement within ourselves? Is the constant process of bettering ourselves, an exercise that I hope all of us are doing, fuelled by fear? So that means that a whole range of products, maybe even entire categories, like hair care products, are driven by fear. This in turn translates to our final conclusion. The growth of the economy is driven by fear. Hence, the more people that are more afraid, the faster and larger will grow the economy. Hmmm...interesting, what say?